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Bachelor Thesis accessible at
URN: urn:nbn:de:gbv:luen4-opus-145382
URL: http://opus.uni-lueneburg.de/opus/volltexte/2019/14538/


Implizite vs. explizite Einstellungsänderung durch evaluative Konditionierung in der Werbung

Implicit vs. explicit change of attitude through evaluative conditioning in advertising

Janz, Maike Alina

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Dokument 1.pdf (1.799 KB)

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Keywords from authority file SWD (German): Werbung ; Konditionierung ; Evaluation ; Wirkung
Free keywords (German): Einstellungsänderung
Free keywords (English): change of attitude
Institute: Psychologie/Wirtschaftspsychologie
Dewey Decimal Classification: Psychologie
Document type: Bachelor Thesis
Language: German
Year of creation: 2019
Date of publication: 02.04.2019
Abstract in German:
Abstract in English:


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